Milano Design District

The Milano Design District association has entrusted the task to AIAP to coordinate and promote a contest dedicated to the ideation and planning of the new brand design to be presented on the occasion of the Milan Design Week. The Association carries out animation activities in the district through the planning of events, moments of aggregation, exhibitions, displays, generally promoting value and design culture following the legacy of great Milanese brands since the 1960s. The activities invariably concern the company spaces along the street and the street itself, alternating moments of aggregation that take place indoors and outdoors. The concept presented was selected by AIAP for the final exhibition and takes into account the territorial nature and the conceptual location of the district. The brand definition is based on a plurality of distinct elements united by a mutable sign.