Jisap XII Congreso

Jisap XII Congreso is a project commissioned to Portavoz by Jisap, which entrusted the agency with the development of the identity and communication for its annual congress. The goal of the event was to foster networking, bringing together professionals and companies from the sector in a single space, while also creating a moment of celebration. The naming Raíces y Futuro (Roots and Future) was developed to open up to new perspectives while staying grounded in the company’s values. This concept is also reflected in the visual communication, which reinterprets Jisap’s logo element through an unexpected application — with blending colors and a dynamic, vibrant pattern.