ANCAP III Congreso

It's a social awareness project developed by Portavoz for ANCAP (Asociación Nacional del Cáncer de Próstata). The initiative aimed to combat the stigma surrounding prostate cancer screening, particularly the widespread belief that men are reluctant to get tested. The event brought together medical professionals from across the Region of Murcia, fostering dialogue and raising awareness on this crucial health issue. A cohesive visual system was designed for the congress — from large-scale screens to printed flyers — ensuring a consistent and impactful communication across all touchpoints.