Talentismo

Astrade (Asociación para la Atención de Personas con Trastornos Generalizados del Desarrollo de la Región de Murcia) commissioned Rubio & del Amo to develop a rebranding aimed at increasing the association’s visibility and communicating with a more contemporary language. The project starts with an analysis of the association’s needs and identity, proposing a new visual identity that symbolically highlights the “star of talent,” a seven-pointed, irregular, and dynamic star from which the new logo is born. Imperfection is embraced and transformed into a distinctive strength. The rebranding maintains an accessible and inclusive tone, characterized by a broad color palette and a communication style that is concise and straightforward.